Instagram & Facebook Ads · Canada & US

Reach patients
before they even
start searching.

Most people don't wake up searching for a clinic — they scroll into one. We build Instagram and Facebook campaigns that put your services in front of the right patients, at the right moment, before your competitors even show up.

Instagram & Facebook
Lead gen & retargeting
Creative included
Every lead tracked
AM
Clinic ad
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248 engagements
In the first 48 hours
$22 cost per lead
Average across clinics
Precise audience targeting
Reach the patients most likely to book
Creative included
Scroll-stopping photo & video ads, done for you
Healthcare-compliant
We know Meta's ad policies inside out

Everything it takes to turn
scrolls into bookings.

Meta advertising done well is creative, targeting, and optimisation working together. We handle every piece so your ads actually convert — not just get likes.

Start a campaign
Creative strategy & ad design

We design the photo and video creative your ads need to stop the scroll — built around your services, your brand, and what actually makes someone stop and tap "Learn More" instead of scrolling past.

Audience targeting & segmentation

We build layered audiences based on location, demographics, interests, and behaviours — then refine continuously based on who's actually converting. The right ad to the right person, every time.

Lead form & landing page setup

Whether it's an Instant Form inside the app or a dedicated landing page, we build the path from ad click to booked appointment to be as short and frictionless as possible.

Retargeting & remarketing

Most people don't book on the first ad they see. We build retargeting campaigns to keep your clinic in front of people who visited your site or engaged with your content — bringing them back when they're ready.

$22
Average cost per
patient lead
2.8×
Average ROI across
clinic campaigns
5d
Campaigns live within
5 days of onboarding
100%
Of leads tracked back
to source and ad

Reaching the right
patient, every time.

Meta's targeting tools are powerful — but only if you know how to use them. Here's how we build audiences that actually convert into patients.

1
Core audience research

We start with who your best patients actually are — age, location, interests, and behaviours pulled from your existing patient data and market research, not guesswork.

2
Lookalike & custom audiences

We build lookalike audiences modelled on your best existing patients, plus custom audiences from website visitors, past leads, and social engagement — reaching more people like the ones who already book.

3
Funnel-stage targeting

Cold audiences get awareness-building creative. Warm audiences who've engaged get more direct offers. Hot audiences who've visited your site get retargeted with urgency. Different message for every stage.

4
Continuous refinement

We monitor which audiences are actually converting into booked appointments — not just clicks — and shift budget toward what's working every single week.

Audience Performance — This Month
Live ●
Retargeting — site visitors
Audience size: 2,400
Hot · $14 CPL
Lookalike — existing patients
Audience size: 48,000
Warm · $21 CPL
Interest — local + aesthetics
Audience size: 110,000
Cold · $29 CPL
Budget allocation by funnel stage
Awareness
Consideration
Conversion
Curious what your ideal patient audience looks like?
We'll map it out for you — free, no obligation.
Get a free audit

Everything that makes
campaigns work long-term.

Photo & video ad creative

Professionally designed static ads and short-form video built specifically for Instagram and Facebook feeds, stories, and reels.

Instant Forms & lead capture

In-app lead forms that capture patient information without ever leaving Instagram or Facebook — reducing drop-off and increasing conversion rate.

Monthly performance reports

Clear reports showing leads generated, cost per lead, and ROI by audience and creative — no vanity metrics, just what matters.

A/B creative testing

We continuously test ad creative, copy, and offers against each other — so your budget naturally shifts toward whatever's converting best.

Local awareness campaigns

Beyond direct response, we run awareness campaigns to build brand recognition in your local community — so when someone's ready to book, you're already top of mind.

Pixel & conversion tracking

Meta Pixel and Conversions API set up correctly from day one — so every lead and booking is tracked back to the exact ad and audience that drove it.

Meta Ads questions,
answered honestly.

Should I do Instagram, Facebook, or both?+
Both, run from the same campaign. Meta lets you advertise across Instagram and Facebook simultaneously, and we let the algorithm find where your specific audience responds best — which is often a mix of both, weighted differently depending on your patient demographics.
How much should I budget for ad spend?+
We recommend a minimum of $750/month in ad spend to give the algorithm enough data to optimise properly. Below that, campaigns struggle to exit the learning phase. As with Google Ads, you pay ad spend directly to Meta — there's no markup from us.
Are there restrictions on healthcare advertising on Meta?+
Yes — Meta has strict policies around health-related claims, before/after imagery, and certain treatment categories (including some aesthetic procedures and mental health services). We know these policies well from running campaigns across dozens of clinics, and we build creative and copy that performs well while staying fully compliant.
Do you create the ad creative, or do I need to provide it?+
We create it. Photo and video ad creative is included as part of the service — we'll request some raw photo or video footage of your clinic and team if you have it, but we can also work with stock and design-built creative if you don't. Either way, you're not responsible for designing ads yourself.
How is this different from Google Ads?+
Google Ads captures people actively searching for your services — high intent, but limited to search volume. Meta Ads reach people who aren't searching yet but match your ideal patient profile — lower immediate intent, but far larger reach and typically lower cost per lead. The two work well together: Google for active searchers, Meta for building broader awareness and demand.
What happens if I leave?+
Your Meta Ads account, Page, and Business Manager belong to you. If you ever decide to leave, we transfer full access — all campaign history, audiences, and creative assets stay yours. We never retain ownership or access to your accounts.

35+ leads in 60 days. Your clinic could be next.

We'll show you exactly who your ideal patient audience looks like on Instagram and Facebook, and what it would take to start turning scrolls into booked consultations. No commitment, no pressure.

No setup fees No 12-month contracts You own your accounts Results guaranteed in writing

Clinic Marketing Solutions offers end-to-end digital solutions, from branding to marketing, empowering clinics to grow their reach, leads, and revenue effortlessly.

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